Tobacco tactics in modern cannabis marketing

Pediatrician Gary Kirkilas discusses his article, "Cannabis advertising takes a page from the tobacco playbook." In this conversation, Gary explains how legal cannabis companies are adopting tactics once used by tobacco companies to target young users, drawing parallels between historical cigarette advertising and current cannabis marketing practices. He highlights the significant health risks of early cannabis use, including memory impairment and negative mental health outcomes, and calls for stricter regulations to protect children and prevent a new smoking epidemic.

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