With over two decades of experience as a surgical oncologist, the physician had dedicated his career to a hospital-based practice. However, the pandemic prompted him to reassess his professional setting, leading him to relocate an hour away to join a new hospital system. This transition was unfortunately mishandled by his previous employer, who, rather than updating his status, inaccurately listed him online as "permanently closed."
This miscommunication had a direct impact on his patients, who, upon searching for him online, were met with confusion and concern, unable to locate their trusted doctor. Those who attempted to contact his former practice were simply informed of his departure, with an offer to replace the irreplaceable: a surgeon who may have been a constant in their challenging journey through cancer treatment.
From a patient's perspective, this situation is particularly distressing. In the midst of treatment, or when a deep trust and rapport have been established with a healthcare provider, especially one as crucial as a surgical oncologist, the ability to continue that care with the chosen physician is paramount. The disruption of this continuity not only affects the logistics of care but also impacts the emotional and psychological support that is so vital during such a vulnerable time.
Marita McCahill is the founder of practiceGRO, a health care growth strategy consulting firm.
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