Advertising works, and I've seen it firsthand.
Years ago, I created an ad for an orthopedic practice, and runners would tell me they visited the doctor just from hearing it.
It's fascinating how a few words can influence decisions.
But it makes me wonder, with the power of direct-to-consumer advertising, is there any real effort to rein it in, or is the pharmaceutical lobby too strong?
What are your thoughts on the impact of advertising in healthcare?
Martha Rosenberg is a health reporter and the author of Big Food, Big Pharma, Big Lies and Born With a Junk Food Deficiency.
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