Unlocking the power of physician voices: Overcoming media challenges for a positive impact #shorts

Physician voices often go unheard, overshadowed by our focus on expertise. We frequently dominate discussions at prestigious events like the American College of Physicians and the American Society of Clinical Oncology, but that's not enough. Many physicians struggle to be featured in the media.

To catch the attention of reporters and journalists, physicians must become adept at engaging with the media. We need to transcend complex medical jargon and deliver clear, concise messages. Unfortunately, many of us lack the skills to effectively approach reporters. They seek positive and knowledgeable guests who can provide valuable insights.

#PhysicianVoices #EngagingWithTheMedia #MedicalExpertise

Liudmila Schafer is a board-certified, award-winning medical oncologist, an associate professor of medicine, and author of The Other Side of Oncology. She is CEO, The Doctor Connect consultancy.

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