TikTok is currently similar to what Facebook was about five to seven years ago. The platform has a powerful algorithm, and it is possible for users who have only been on TikTok for a short time to create viral content that gets hundreds of thousands or even millions of views. While there are both positive and negative aspects to this, the potential for content creators to reach a large audience without necessarily having millions of followers is highly attractive.
KevinMD interview by Cory Calendine, MD.
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#medicine #healthcare #TikTok #socialmediamarketing #medicaleducation #patienteducation #healthcommunication
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